NPR: How Barnes & Noble turned a page, expanding for the first time in years
Barnes & Noble, the once-struggling bookstore chain, is making a remarkable comeback through its largest expansion in years. Led by CEO James Daunt, known for his successful turnaround of the U.K.’s Waterstones, Barnes & Noble has undergone a remarkable transformation. By decluttering its shelves, embracing local preferences, and leveraging social media trends, the company has rekindled the spirit of independent bookstores. Despite facing challenges and mixed reactions to its store makeovers, Barnes & Noble’s renewed focus on personalized experiences and community engagement reaffirms its commitment to providing a haven for book lovers. With its expansion plans and revitalized stores, Barnes & Noble is writing a new chapter, reestablishing itself as a destination for literary discovery and the joy of reading.
https://www.npr.org/2023/03/07/1161295820/how-barnes-noble-turned-a-page-expanding-for-the-first-time-in-years
